Eighty-five percent of small businesses say customers come to them through word-of-mouth referrals, according to a Verizon report. Search engine marketing was the next most popular method of marketing in the survey, named by 59 percent of small-business owners, while other means such as social media, email marketing, direct mail and Yellow Pages ads all came in at 33 percent or less. What about the referral programs?
Over 69 percent of business owners surveyed by Duct Tape Marketing felt they got over half of their business from referrals. But despite this, 79.9 percent said they had no formal system for referral generation. Here are four methods you can use to cultivate referral business systematically.Read More about 4 Types of Referral Programs to Boost Your Business