Marketing

Here are the best marketing articles to help you market your business and become an expert marketer.

7 Things Nobody Told You About Creating Your First Business Website

Creating a website and creating a business website are two completely different things. Why? Because, while your business goals may reflect your personal ones, quite often they will go beyond them. This is why you will have to address these goals by fine-tuning your business website. If you haven’t heard about what these things are […]

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Reasons You Should Start a Customer Appreciation Programs

Customers are the lifeline of any business. It is their influence and purchasing power that keeps companies afloat. Should they begin to take their business elsewhere, it is almost a certainty that the success of your brand will decline. These indisputable facts have made it necessary for entrepreneurs to invest a lot in providing quality

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How to Find Hidden Gold in Customer Analytics Data

These days, when we are bombarded with different information from different sources, businesses can find hidden gold buried in customer analytics data. Take the case of swimming pool builder Narellan Pools. When Narellan hired a marketing firm to develop a data-based sales strategy, company leaders soon discovered that, periodically, sales conversion rates would spike extraordinarily, only

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