Here are the best marketing articles to help you market your business and become an expert marketer.

Brutally Honest Tips for Timeless Branding

timeless branding

When you put your ideas together and your brand begins to take shape, you need to ensure it will stand the test of time. Your identity as a business is derived from the way customers perceive your brand, and once a perception exists in the marketplace, it’s tough to change. That means you need to get it right the first time. Successfully creating a timeless brand requires being aware of and avoiding some commonly made mistakes.

How Important Is SEO for Your E-Commerce Store?

ecommerce business

Whether you’re running a small or large e-commerce business, there are many different reasons why optimizing your site for search engine visibility is important.

If you are an online business, then you would have heard about SEO and its importance. It cannot be stressed enough how SEO can help in maximizing your online venture and yield profits. However, it is not enough to know that it is significant for your e-commerce business. To use this technique effectively, you must also know how important it is and why.

Search engine optimization (SEO) is an important tool for driving traffic to your e-commerce website. And with the right optimization, you can get top rankings in the search engines.

In this article, we will discuss some critical reasons that make SEO incredibly important for your e-commerce business’s success.

What You Need to Know about Combining YouTube with Your Business

combining youtube with your business

There is no secret that businesses are growing their brands using YouTube. That means if you are not using YouTube to grow your business, you are losing customers or clients to your competitors.

Almost everybody is using the internet to get something. Students, for instance, are using online resources to get help with assignments. Customers and clients are using the internet to learn about products and services before they make buying decisions.

5 Ways to Build Trust With Your Customers

5 Ways to Build Trust With Your Customers

Building trust is one of the most important objectives for an upcoming brand in any industry. Customers want to know that they’re dealing with a reputable and reliable company that always comes through in a timely and satisfactory manner.

Getting a customer to spend money once is a great start. But, to really be successful in the long-term, you’ll need more. You need to promote repeat business by establishing strong relationships built upon positive experiences. With that said, here are 5 ways to get your customers to trust your company more.

Why Technology is Essential for Modern Marketing

marketing technology and marketing techniques

The most obvious ways that technology has impacted the modern marketing world is perhaps in day-to-day fields such as travel, cooking, or shopping. However, it’s also affected some of the key processes on which many small businesses rely, including marketing.

From the obligations that it places on businesses to drive content, to the ways that reviews, trust, and word of mouth are now more important than ever thanks to the community element of the internet, business marketing has truly been transformed. Here are just some of the ways that this essential business activity has been altered.

8 Tips for Improving Newsletter Efficiency


Sending out a weekly or monthly newsletter can be an excellent way to stay in touch with fans of your brand and let them know about upcoming promotions. While email marketing is neglected by the majority of novice marketers, more experienced entrepreneurs know first-hand the power of an extensive list of targeted newsletter subscribers has.

Of course, sending out mass emails is only worthwhile when the people receiving those emails are actually interested in reading your messages. Once you have a targeted list to work with, here are 8 tips you can use to make sure your newsletter efficiently encourages action and engagement.