Each entrepreneur must know and be aware that the last 20 years bring tremendous changes in the industry which, perhaps for years or even decades worked in the same traditional way. Today, your online strategy will need to prepare you for tomorrow.
We must accept today, but at the same time to look into the future and as soon as possible to forget the past and the huge number of concepts and strategies that are not applicable in today’s economic conditions.
Before many years Google comes on the stage and brings a completely new way of marketing. That miracle simply changes the market and the overall culture and attitude of the people in the market. The language of businesses before the appearance of Google and now is quite different.
Costly ads cannot cover poor-quality products or poor services offered by companies. Peoples now consult Google, social media, YouTube, and other online services before making the final purchasing decision.
The internet has an increasing role in the business world. The Internet simply becomes the dominant marketing medium in which we are spending the biggest portion of the pie that represents the marketing budget of the companies.
In 2004, Facebook comes on the stage and quickly become larger than the country with the largest number of residents on our planet.Read More about Changes You Need to Know to Develop Excellent Online Strategy