Marketing

Here are the best marketing articles to help you market your business and become an expert marketer.

7 Things Nobody Told You About Creating Your First Business Website

business website

Creating a website and creating a business website are two completely different things. Why? Because, while your business goals may reflect your personal ones, quite often they will go beyond them. This is why you will have to address these goals by fine-tuning your business website.

If you haven’t heard about what these things are before, you are in the right place. Stay with us as we go through the 7 things nobody told you about creating your first business website.

Reasons You Should Start a Customer Appreciation Programs

customer appreciation programs

Customers are the lifeline of any business. It is their influence and purchasing power that keeps companies afloat. Should they begin to take their business elsewhere, it is almost a certainty that the success of your brand will decline. These indisputable facts have made it necessary for entrepreneurs to invest a lot in providing quality customer service and showing their appreciation. By creating loyalty programs and providing tokens of thanks, businesses have been able to not only retain loyal customers but have also been able to use the data to further push their brands forward. Here’s a more in-depth look at why customer appreciation programs are crucial to small businesses.

5 Unusual Ways to Boost SEO

Ways to Boost SEO

Today, you know that SEO is important. No matter what type of website you have, you can’t afford to ignore SEO or Search Engine Optimization. With so much competition online in the digital age, it’s becoming more challenging for your audience to find you organically.

That’s why SEO is such a great resource when done properly. What SEO things actually matter the most today? How can you boost your SEO ranking by thinking outside of the box? Here are 5 unusual ways to boost your website SEO!

How to Find Hidden Gold in Customer Analytics Data

Gold in Customer Analytics Data

These days, when we are bombarded with different information from different sources, businesses can find hidden gold buried in customer analytics data. Take the case of swimming pool builder Narellan Pools. When Narellan hired a marketing firm to develop a data-based sales strategy, company leaders soon discovered that, periodically, sales conversion rates would spike extraordinarily, only to return to normal after half a week.

Further analysis revealed that the boost in conversion rates correlated with periods when the temperature in any given locale was higher than the daily or monthly average for two or more consecutive days — and then if that heatwave lasted an additional four days.

The Australian pool builder then began to run an online marketing campaign during these peak periods, resulting in lead generation increases of 11 percent and sales surges of 23 percent, with an ROI of more than $40 for each dollar that was spent.

Narellan’s results have been replicated by organizations of all sizes across a wide variety of industries, with Gallup indicating companies that apply customer behavioral insights outperform their counterparts by 85 percent in sales growth and 25 percent in gross margins.

Is your company looking to experience similar results? Here are three ways to start harnessing the power of customer analytics that will help grow your company.