What is and How to Create and Use Marketing Calendar?

Today, I will continue with other marketing weapons as a part of entrepreneurial efforts to use different marketing tactics. After we cover the marketing plan as one of the marketing weapons now we will continue with a marketing calendar.

The marketing calendar will need to be part of one excellent marketing plan. Marketing tasks, such as brochures, flyers, radio and TV campaigns, mailings, phone calls, networking techniques, and others must be managed and implemented in real-time.

This calendar must be part of any successful marketing plan. Simply, a marketing calendar is a 12-month description of what you plan to do about your marketing efforts as an entrepreneur. Yes, this means that the calendar is a written road map for your promotional activities for a specific period of time. You must know that your marketing calendar is a dynamic, living document that will change over time.

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