Marketing

Here are the best marketing articles to help you market your business and become an expert marketer.

10 Dos and Don’ts of Corporate Blog

Content Marketing / By
corporate blog

Corporate blogs are the result of demands from consumers for organizations to be more transparent with their customers. These act as a means of humanizing the corporate act which was once thought to be emotionless and cold. The reason why marketing pundits emphasize on a well-kept and relevant corporate blog is simple: it’s effective in increasing communication and awareness about brand image.

But there are some corporate blogging best practices that you need to follow before you can leverage this marketing tactic. Whether you’re running a B2B or B2C company, there are some rules to follow when it comes to corporate blogging:

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SEO: What Should You Prioritize as a Small Business?

SEO & SEM / By
SEO - What to Prioritize as a Small Business

According to a wide-ranging survey by Clutch, 55 percent of small businesses invested in search engine optimization (SEO). It seems like a good enough percentage, but that represents a mere three percent growth from the previous year.

The reluctance of small companies to leverage the benefits of the search may have something to do with 28 percent still not having a website; since companies link the digital marketing approach to boosting a website’s ranking, there is a belief that SEO has no relevance in the business.

And that’s just the tip of the misconception iceberg.

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More Than 20 Questions That Can Help You Become Different From Competitors

Marketing / By
different from competitors

To be different from competitors on the market is an essential thing in ensuring prosperous future of your company. So, it is critical to have a clear answer to this question: how your company is different from competitors.

One of the most asked questions from entrepreneurs, when we talk about the differentiation between them and their competitors, is „how I can differentiate when there are too many similarities that I can’t avoid?” If you become different from competitors, the potential customers will choose you instead of them. Because of that, this is an important question you need to answer.

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How to Switch From Physical Business to Online?

Digital Marketing / By

Online businesses are taking over every industry today. There are more online businesses nowadays than in-person businesses, it seems. As more shoppers are leaving the brick-and-mortar world of shopping behind, it’s more important than ever to transition your business online.

If you already have a physical business, you’re in luck. You’ve already done a lot of the hard work that it takes to start a business! All that’s left is taking the next few steps to launch your digital business. Here’s how to transition your physical business online.

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Why is Marketing Essential to Your Business Success?

Marketing / By
100 marketing ideas

Even though you might have the best product or service in the world, if nobody gets to hear about it, you’re not going to make any sales whatsoever. Period. This is where marketing comes in; by getting this part of your business done right, you’ll position yourself as the one who provides answers to people’s problems. If you produce something that’s in high demand, people will almost beg you to take their money – this is how powerful marketing if executed correctly, can be.

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Five Ways to Create Business Cards That Stand Out

Marketing / By
create business cards

Business cards might not be the go-to marketing method for modern businesses today, but they can still be extremely effective for spreading the word about your brand and gaining more exposure.

This is especially true for B2B companies where marketing is often more formal and business-oriented.

Business cards aren’t always the most exciting form of marketing, however, there are several things that you can do to make yours stand out and be more appealing. Here are our top tips for interesting, stand-out business cards that get your customers talking.

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