Taking Advantage of Promotional Products

Whether you run a retail store or sell products online, promotional products are a great way to attract new customers, build brand loyalty and increase sales.

There are hundreds, if not thousands, of ways to advertise a product or service to potential buyers. They range from the practical to the completely insane (think Red Bull’s world record skydive from space). Every method has the same goal; convince the potential customer to buy something from a particular brand.

When you think of marketing, you probably have images of social media ads and email campaigns pop into your head. Or maybe you imagine a memorable television commercial from the Super Bowl. The more traditional marketer may picture newspaper ads or a giant billboard with a gigantic message and image. All of these marketing channels can be effective in their own way, depending on the brand and its target audience.

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