Marketing

There are multiple ways to advertise what your company offers. The main goal is to reach as many people as possible with advertising. The internet is a significant source to put your ads up, but this shouldn’t be the only way to get your name out there. What about offline advertising possibilities for your small business? […]

Like most businesses today we are primarily focused on online marketing.  However, there are still some offline marketing channels that can be highly effective and that I believe are underrated.  Specifically, I am referring to radio advertising, transit advertising, and bulletin board advertising.

Brand awareness is one of those things that are hard to define or even to talk about, but everyone knows when a business has it. It isn’t always something that a brand can directly translate into sales or bigger revenue, but both depend on it. The goal is for customers to be aware of your

Running your own business can be an exciting time. You get to be your own boss, promote something you’re passionate about, and bring your dreams to life through your company. However, when you’re just getting started with your new business, it can be challenging to get people notice your new business and to drive traffic through

If your business is doing OK but is having trouble in attracting new customers, then think about how well-timed promotions can work wonders. There’s nothing like a competition or freebie offer to spark the imagination of an audience, so here’s a look at how promotions play an essential part in the activities of any successful