Marketing

Here are the best marketing articles to help you market your business and become an expert marketer.

What Should Your Business Stationery Look Like?

Even with the new digital age upon us, business stationery and collateral is still essential. In fact, having the right letterhead, business cards and printed documents help establish brand validity and awareness. These materials are also imperative in advertising your brand and services to mass audiences. According to industry experts, stationery must capture the allure […]

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4 Types of Referral Programs to Boost Your Business

Eighty-five percent of small businesses say customers come to them through word-of-mouth referrals, according to a Verizon report. Search engine marketing was the next most popular method of marketing in the survey, named by 59 percent of small-business owners, while other means such as social media, email marketing, direct mail and Yellow Pages ads all

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Brand Management: 5 Actionable Ways to Make a Killer First Impression

Businesses are operating in an incredibly competitive era. Direct and indirect competitors threaten to take their market share and diminish their profits. Reputable digital marketing agencies from Melbourne recognize that the impressions that businesses leave on their customers are critical to maintaining the long-term relationship that will see them return and refer others for the

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Local Business Appreciation: 5 Affordable Ideas to Show Your Customers That You Care About Them

In this article, we will review 5 affordable ideas local business owners can use to surprise their customers and make them feel special. Finding meaningful ways to create connections with local customers has become increasingly important in recent years. The growth of digital technology and the constant push for efficiency, have created a wave of

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