Here are the best marketing articles to help you market your business and become an expert marketer.

4 Key Lessons You’ll Learn from Attending Exhibitions

exhibition and exhibitions

There is no better teacher than experience, and you will never gain more experience in a shorter amount of time than through conventions or exhibitions.

The networking and educational opportunities are nearly endless as long as you make a great first impression, learn the culture and keep your mind open to education.

Here are the four key lessons that you will learn from attending exhibitions.

Three Ways You Can Increase Brand Awareness of Your Company

increase brand awareness

In order to grow your business, it’s important to make sure that more people are aware of your business in order to penetrate more of your potential market. You need to increase brand awareness for your small business.

Even if people aren’t currently in the purchasing cycle, making sure that they are aware of your services before they start considering a purchase will increase the chance that they choose you.

Psychological Look In Your Consumer Brain to Improve Conversion

Psychological Look In Your Consumer Brain to Improve Conversion

At first glance, the consumer’s decision to buy one product over another might seem simple and arbitrary, but nothing could be further from the truth. When people buy, they do so because of specific psychological processes. As a marketer or business owner, a thorough understanding of your consumer’s brain and this process will give you a leg up on the competition.

Here’s a look at how the consumer’s brain works and how you can convert the knowledge into sales.

Essential Skills of a Great Link Builder

Essential Skills of a Great Link Builder

Any expert link builder providing SEO services will agree that for the search engines that plod the web, links are like the streets between the pages in the expansive metropolis of the internet.

On the web, you can see links like the votes cast for the target by the source. But since the major search engines updated their algorithmic techniques, the principles that dictate their importance and demand have changed. For any link builder, these changes mean that all links are not the same, and you must be armed with exceptional skills in creating good links that receive more votes.

You may not realize it, but there are some skills you need to have before you can build a successful link-building program for your website. So, here are some essential skills of a great link builder.

3 Innovative Marketing Partnership Lessons Companies Can Borrow

Multi-channel Marketing Partnership

Pokémon Go went viral this July, thanks to the success of a marketing partnership between the Pokémon Co., Nintendo and Google spinoff Niantic, Inc. After months of buildup that began with a trailer in September 2015, Niantic kicked off the launch of Pokémon Go July 6 with a tweet heard ’round the Internet.

Retweets, social sharing, and word of mouth did the rest, and within two days, Pokemon Go had added $7.5 billion to Nintendo’s market value. This spectacular success illustrates how effective marketing partnerships can be achieved when done right. Here are three case studies of successful marketing partnerships between major corporations that other companies can emulate to boost their own marketing results.