Marketing

There is no better teacher than experience, and you will never gain more experience in a shorter amount of time than through conventions or exhibitions.

The networking and educational opportunities are nearly endless as long as you make a great first impression, learn the culture and keep your mind open to education.

Here are the four key lessons that you will learn from attending exhibitions.

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4 Key Lessons You’ll Learn from Attending ExhibitionsRead More »

In order to grow your business, it’s important to make sure that more people are aware of your business in order to penetrate more of your potential market. You need to increase brand awareness for your small business.

Even if people aren’t currently in the purchasing cycle, making sure that they are aware of your services before they start considering a purchase will increase the chance that they choose you.

Three Ways You Can Increase Brand Awareness of Your CompanyRead More »

If you want to boost your business’s popularity, you need to make full use of social media, online tools and advertising and promotional techniques. Simply you need marketing techniques to boost your business popularity.

The 5 methods below will work in your favor if you choose to follow them.

5 Sureshot Marketing Techniques to Boost Your Business PopularityRead More »

At first glance, the consumer’s decision to buy one product over another might seem simple and arbitrary, but nothing could be further from the truth. When people buy, they do so because of specific psychological processes. As a marketer or business owner, a thorough understanding of your consumer’s brain and this process will give you a leg up on the competition.

Here’s a look at how the consumer’s brain works and how you can convert the knowledge into sales.

Psychological Look In Your Consumer Brain to Improve ConversionRead More »

Pokémon Go went viral this July, thanks to the success of a marketing partnership between the Pokémon Co., Nintendo and Google spinoff Niantic, Inc. After months of buildup that began with a trailer in September 2015, Niantic kicked off the launch of Pokémon Go July 6 with a tweet heard ’round the Internet.

Retweets, social sharing, and word of mouth did the rest, and within two days, Pokemon Go had added $7.5 billion to Nintendo’s market value. This spectacular success illustrates how effective marketing partnerships can be achieved when done right. Here are three case studies of successful marketing partnerships between major corporations that other companies can emulate to boost their own marketing results.

3 Innovative Marketing Partnership Lessons Companies Can BorrowRead More »