Did you know that every day, we come into contact with between 3,000 and 20,000 images related to advertisements and propaganda – so, how will your brand or product stand out from the crowd? As a small business or a start-up entrepreneur, your name, brand, and products will not be recognized as they are not […]
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With a multitude of social media platforms available, it may be difficult to know where to start. But the start is something you must do. In today’s digital age, it is almost criminal to have a business with absolutely no online social presence. Unless you’ve been hiding under a rock for the last 10 years
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A question I get often is “How can I raise my Klout Score?” As the co-author of a new book on Klout, it is understandable that this will be a question people ask. Before we get to that, let’s address what is Klout and why it should matter? Klout (yes it is spelled with a K) is
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In these tough economic times, you must pinch every penny. Marketing is one of the toughest areas for a business. You need to set a budget for marketing. It is important as it is more or less a gamble whether or not you will receive a healthy return on your investment. More and more small
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A lack of and poor communication can be the culprits of high business costs. Sure, 80 percent of businesses use a customer service policy designed to set them apart from the crowd. Only 62 percent fully train their staff to meet customer needs that improve guest experiences, Hotel Business Review reports. Communicating a message is
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Why your customers will choose your business over everyone else on the market? This is the key question, and if you find the best possible answer it will guarantee your entrepreneurial success. You need to differentiate your small business from competitors. Your business needs to be different from your competitors. Because of that, you will need to
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