Marketing Archives

Focusing on Communication for Your Business’s Customer Service

A lack of and poor communication can be the culprits of high business costs. Sure, 80 percent of businesses use a customer service policy designed to set them apart from the crowd.

Only 62 percent fully train their staff to meet customer needs that improve guest experiences, Hotel Business Review reports. Communicating a message is delicate. Even a smiling, well-articulated salesperson can generate a negative impression if there is no eye contact or another positive body language to back up the enthusiastic sales pitch.

So, you need to work on communication improvement, especially if you use remote work.

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6 Questions to Differentiate Your Small Business From Others

Marketing / By Dragan Sutevski, PhD

Why your customers will choose your business over everyone else on the market? This is the key question, and if you find the best possible answer it will guarantee your entrepreneurial success. You need to differentiate your small business from competitors.

Your business needs to be different from your competitors. Because of that, you will need to work continuously to differentiate your small business from others on the market. But, this isn’t a one-time task for you something that you can make and stop. When you work to differentiate your small business from the competitors, you will need to continuously work to discover and improve every possible aspect of your small business.

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5 Steps to Discover Your Customer’s Secret Desires

Marketing / By Dragan Sutevski, PhD

Do you know your customer’s secret desires? Everyone has different types of secret desires. Your customers also have their own secret desires. As an entrepreneur, you need to know your customer’s secret desires.

A secret is something that one person keeps unknown and unseen by other persons. If two people will know something, it isn’t a secret at all. But how can you discover your customers’ secrets when they will not allow you to know them?

In this post, I would like to talk about the possibilities that you will have if you want to work on discovering your customer’s secret desires.

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12 Tactics to Handle Your Customers and Their Power

Marketing / By Dragan Sutevski, PhD

Your customers become more and more powerful for you and your small business. It seems that power will continue to increase in the future.

It would be best to prepare your small business for the future where customers will manage companies.

Can you handle most efficiently the power of your customers?

Yes, you can, but only if you change how you practice your business today. Here, I want to share 12 tactics that you can start implementing today, making your company more customer-oriented.

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How You Can’t be Replaced From Your Customers

Marketing / By Dragan Sutevski, PhD

Nobody wants to be replaced, but often it is a reality in your entrepreneurial world. One of the biggest imperatives for all entrepreneurs is to escape possibilities to be replaced by their customers.

Why?

Because, if you continue to experience replacement, it is the biggest sign that your business will suffer losing customers, sales, income, and profitability.

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Two Types of Locations Where Your Customers Are

Marketing / By Dragan Sutevski, PhD

As an entrepreneur, you will always need to know where your customers are if you want your small business to be always close to them.

The most important person for your small business is your customer.

You probably already know that your customers are the most powerful persons who have the potential to shape and reshape your small business. So, it is logical for you to be as much as possible closer to them. In such a way, you can easily talk with them and help them. In return, you will expect their trust to come to your small business and buy the solutions that your company offer them.

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