What’s Your Lead Generation Process in Your Small Business?
A company’s lifeblood is sales, and salespeople need leads to increase sales. The quality of sales leads can be more important than quantity, which is challenging to assess and improve. So, the important question is, what’s your lead generation process?
That makes assessing leads vital to selling more, but what goes into assessing leads? Busy business owners and sales managers can use the Sales Lead Management Association’s sales forecast calculator, and leads required calculator to better understand how much improvement they need to meet sales goals. Then they need to take a good look at their sales team’s lead generation process.
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