Excellence, especially in sales, is never an accident. If you want to change a negative sales culture, you must be deliberate and consistent about it.
Putting more pressure on the sales team may be the most obvious thing, but it doesn’t work. You can remind them how behind they are and increase quotas all you want, but it will all be pointless if you don’t change the sales culture.
It motivates them to do just enough to avoid getting fired. Here are a few helpful tips for creating a positive sales culture.Continue Reading