The activities to acquire new customers are always the number one priority for your small business. That’s the fact! However, do you use the potential of existing customers on the maximum possible level? You need to sell more to current customers.
Existing customers have already built a high level of trust in your business, and in such a way, it is much easier for you to sell to existing customers than to someone who does not yet know your business. On the other hand, acquiring new customers is usually 5-10 times more expensive than retaining existing ones.
Because of that, one of the most critical tasks of entrepreneurs is to spend some of their energy on acquiring new customers. These new customers will contribute to the business growth. But, at the same time, they need to spend another part of the energy developing more creative ways to sell more to current customers.
So, the question is, how can you sell more to current customers? Here are some ideas and techniques that you can use in this process.…