Technology Archives

7 Reasons Why Mobile Ethnography Transforms Businesses

Emerged Technologies, Market Research / By Dragan Sutevski, PhD

Keeping up with the competition in today’s ever-changing business environment involves an in-depth understanding of customer behavior and preferences. Conventional market research techniques, although useful, frequently require improvements to offer up-to-date understandings of customer behaviors. Here is where mobile ethnography is changing how organizations fully understand and interact with their target audience. Now, let’s go […]

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14 ActiveCampaign Marketing Automation Benefits For Small Businesses

Digital Marketing, Software, Apps & Tools / By Dragan Sutevski, PhD

In today’s digital conditions, tiny companies must compete with larger organizations while managing limited resources. A marketing strategy must be precise, efficient, and personalized to the target demographic for success in this competitive market. This is where ActiveCampaign stands out as a game changer for small businesses. This article will look at the revolutionary effects of

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Chat GPT: Essential Insights for Using AI Conversation Power

Emerged Technologies / By Dragan Sutevski, PhD

Chat GPT, OpenAI’s brainchild, redefines AI-powered conversations, proving invaluable in writing, research, and other applications in our everyday lives. The best part is that Chat GPT understands human language, so it can easily handle complex queries and provide valid responses. This innovative technology can potentially revolutionize various industries, such as healthcare, customer service, finance, and

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Future-Proofing Your Startup: Adopting Digital Ledgers For Success

Business Startup, Emerged Technologies / By Dragan Sutevski, PhD

In the dynamic landscape of startups, the search for sustainability and success often requires adapting and innovating. One key technology that has appeared as a cornerstone for future-proofing companies is the digital ledger, known for its robustness, transparency, and efficiency. These ledgers, primarily when implemented through blockchain technology, offer exceptional opportunities for startups to streamline

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The Future of Cybersecurity: Trends and Innovations for Businesses

Cybersecurity / By Dragan Sutevski, PhD

In today’s digital landscape, cybersecurity has become a significant concern for businesses of all sizes. With the rise of data breaches and cyber attacks, companies recognize the importance of investing in comprehensive security measures to protect their sensitive information. And as technology advances, so do the tactics used by hackers and cybercriminals. In this article,

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Secure Digital Transactions: Safeguarding Your Business Payments

Cybersecurity / By Dragan Sutevski, PhD

In the dynamic realm of modern commerce, where transactions increasingly transit through digital avenues, ensuring the integrity of business payments appears as an imperative of critical significance. Moving through the constantly changing environment, understanding the importance of the upcoming challenges is vital. Predictions indicate that the total value of digital payment transactions is expected to reach an

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