Redesigning a logo is a huge gamble. When you change the one symbol clients use to recognize your brand wherever they see it, there’s a risk they might not recognize it anymore—or that they won’t like the change. But before you stick with the old logo, you need to learn the benefits of restyling your design. For instance, a logo redesign done right can actually enhance brand recognition because it plays up the features your clients already know and love. Not to mention that it’s a great chance to simplify your design, making it even more memorable. Want to see how real life brands are playing up the best parts of their logos with cool new designs? Check out this logo redesign collection from Company Folders, an online printer and professional logo designer.
The average adult is inundated with hundreds of logos every day. You’ve seen some cool logos (the Nike swoosh comes to mind, but you’ve probably also seen some clunkers—logos that just didn’t do anything for you. While it’s easy to judge someone else’s logo, you may not realize that people are going to do the exact same thing to your logo design. That’s why understanding what makes a logo work is so important for entrepreneurs: the more you know about logo design, the more likely you are to create a strong logo. The team at Company Folders has created this great resource to help you start designing your logo. Read on to learn what makes truly great logos tick!
Your dream is to hire super cool, creative people who are great at what they do and make the office fun. But you’re standing in line with every other entrepreneur in the world. The best way to skip to the head of the line? Offer great employee perks. Talented workers know there are some things money can’t buy. So they’re looking for companies who recognize their worth with other amazing incentives. Your incentives program should vary according to the type of employees you want to hire—and your business goals. For instance, letting your team work remotely will save money on office space and attract eco-conscious people who want to conserve time and fuel by not commuting. This top ten list from Company Folders reveals 9 more of the most desirable workplace incentives—and how they benefit you.
Employee engagement is at an all-time low, with as many as 70% of workers showing symptoms of distracted, disengaged behavior at the office. Employers are working hard to combat this problem—especially since low engagement decreases revenue and increases turnover. Rather than throwing money at the issue to make it go away, it’s time for leaders to invest in a solution that gets right to the root of the problem. Translation: learn what’s causing your employees to disengage from their jobs, then learn how you can motivate them to get back on track. To help you do just that, you’ll want to check out this guide to employee engagement from the folks over at Company Folders.
Simply, you don’t have possibilities to follow your plan to get where you want to be.
Solving one problem brings another problem you will need to solve. It is always true!