The average adult is inundated with hundreds of logos every day. You’ve seen some cool logos (the Nike swoosh comes to mind, but you’ve probably also seen some clunkers—logos that just didn’t do anything for you. While it’s easy to judge someone else’s logo, you may not realize that people are going to do the exact same thing to your logo design. That’s why understanding what makes a logo work is so important for entrepreneurs: the more you know about logo design, the more likely you are to create a strong logo. The team at Company Folders has created this great resource to help you start designing your logo. Read on to learn what makes truly great logos tick!