Redesigning a logo is a huge gamble. When you change the one symbol clients use to recognize your brand wherever they see it, there’s a risk they might not recognize it anymore—or that they won’t like the change. But before you stick with the old logo, you need to learn the benefits of restyling your design. For instance, a logo redesign done right can actually enhance brand recognition because it plays up the features your clients already know and love. Not to mention that it’s a great chance to simplify your design, making it even more memorable. Want to see how real life brands are playing up the best parts of their logos with cool new designs? Check out this logo redesign collection from Company Folders, an online printer and professional logo designer.
About Dragan Sutevski
Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact: info at sutevski dot mk