Entrepreneurship in a Box | Page 1228 of 1248

How to Implement Extraordinary Marketing Campaigns

If your business is “normal” business, the existence probably will rely on your customers and how much you sell to them. However, selling without marketing cannot be done, or can be done but not in the way as you want. On the other side, marketing without the last steps, the real marketing campaigns that will attract customers is as something without a head.

If you already have done your homework that means you have a marketing plan, and you:

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How You Can Keep Fresh Your Business Blog in Vacation Time

Content Marketing / By Dragan Sutevski, PhD

A business blog as a marketing tool is a significant part of your overall marketing for small businesses and entrepreneurs. However, it’s time for summer vacation.

The most significant problem for small businesses with this marketing tool is the lack of human resources. The lack of human resources that will contribute to your business blog and make it live in the summertime is a real threat to this marketing tool. In many cases, the entrepreneur is the only person who entirely performs these activities about blogging.

As a business owner, when it’s vacation time, you deserve to experience sheer joy at The Shore Club Turks and Caicos.

So in this post, I will present some ideas you can use to organize yourself appropriately.

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How to Achieve Entrepreneurial Work-Life Balance

Entrepreneur, Personal Development / By Dragan Sutevski, PhD

All businesses will require too much work until they become independent in some way from everyday direct intervention from entrepreneurs. Because of that, work-life balance is something that many entrepreneurs struggle with.

As an entrepreneur, you already spend too much time planning, generating ideas, opportunity recognition, marketing, selling, research and development, managing, finances…

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4 Things to Look Before You Select Hosting Provider for Your Small Business

Marketing / By Dragan Sutevski, PhD

Today is impossible to see small businesses without their web presentation or e-commerce solution. Because of that, you need a place where all these elements, in the form of text, pictures, and videos, will be available to the global internet population. This place is a hosting provider. There are two types of providers: paid and free. Most of them are, of course, paid, but you can take a look at this list of top free providers.

You can have such a place through services that provide by your hosting provider. Look at the following four things you need to consider before you select a hosting provider for your small business.

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How You Can Keep the Best Employees Without Promoting Them Into Managers

Management / By Dragan Sutevski, PhD

One significant problem that can have each entrepreneur, especially entrepreneurs of fast-growing businesses is to keep the best employees without giving them managerial positions.

In the previous post, I talk about what an individual must practice when he/she become a manager. However, there I don’t cover something about people who don’t want to become managers or people who simply can’t become managers. Managers need to implement different managerial tasks.

Sometimes we must be aware that some employees are more valuable in the current position with their excellent technical skills. Technical skills in those employees produce direct business results for your company. More about managerial skills you can read in the Three Types of Managerial Skills.

For example, a programmer in many situations wouldn’t like a managerial job, because he/she wants to stay late on the night in the front of their computers to write code that will be valuable for the business. If you promote them to managers as a part of your business reward system, you will destroy creativity and the life of those persons.

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You Become a Manager in Your Small Business, What’s Next?

Management / By Dragan Sutevski, PhD

This is one of the most common problems that occur when people go through the upstairs in their career. Everyone wants to progress to become in a managerial position. Some will go usually take one step after another: first-level, middle level, and at the end become a top-level manager. However, sometimes it can also happen to skip a step, which I think is not desirable.

What I want to emphasize in this post is that career progress should also be made a distinction in some way in the mind of people who want to become managers. The fundamental distinction that needs to be done is:

Further skills required.
Required activities to proceed.

The distinction is to “forget” past work and to begin an entirely different thing called management.

When I say to forget, I don’t think about the complete deletion of memory, but just past knowledge about the new job will not be so necessary.

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