The negotiation process is an integral part of any business, and you cannot escape it no matter what kind of business we talk.
You will always need to negotiate if you want to win a sale with better conditions or make purchases of raw materials with better terms. Notice that in both cases we say the word “better” that is the goal the f negotiations process.
In order to have negotiation as a process we must have:
- minimum of two sides involved in negotiation process,
- a subject for negotiation between both sides and
- existence of different purposes between the two sides.