E-mail marketing is the basis for businesses to engage communication with potential customers, to increase sales to increase brand recognition, to educate potential customers, to collaborate with potential customers…
In a previous post, we give easy eight steps for designing an effective email marketing campaign for your business.
Here, I will share some ideas where to start your improvements of the email marketing campaign for 2011.
1. Subject Lines
Subject line of each email is the basis for the recipient’s decision if he/she will open and read the rest of the e-mail’s content. Look at your statistics and learn which subject lines provide the best responses (open rate) and, which was with poor responses. Improve all your poor subject lines to increase the open rate of your emails.