A lot of business decisions are made simpler nowadays thanks to machine learning and artificial intelligence (AI). Salespeople can find out a customer’s behavioral pattern at the simple click of a button. They can also personalize content in such a way that it aligns with their interests and browsing history.
Paul Daugherty, Chief Technology and Innovation Officer at Accenture state: “The playing field is poised to become a lot more competitive, and businesses that don’t deploy AI and data to help them innovate in everything they do will be at a disadvantage.”
This suggests it’s time to consider AI and machine learning if you’ve not done so yet. But how will that transform sales? There are three ways this can be achieved: