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Why Does Conducting Market Research Give You the Business Edge?

Why Does Conducting Market Research Give You the Business Edge?

The value of market research can never be overstated. To better serve their customers, keep their costs low, and stay ahead of the competition, the owners of several successful startups often do market research. It’s the best way for business owners to keep track of changes in the market and their competitors. Market research can […]

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How to Reduce Customer Churn and Increase Lifetime Value?

How to Reduce Customer Churn and Increase Lifetime Value

As an entrepreneur, you may have heard this advice before: “If you can’t reduce churn, you don’t have enough customers.” It’s a common refrain from investors, advisors, and other entrepreneurs who are concerned that if you aren’t reducing customer churn, it could indicate a fundamental business issue. Businesses must understand how to prevent customer turnover

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