Starting a Business: Should You Be Guided by Passion or Practicality?

Whenever someone considers becoming an entrepreneur, the first thing they need to consider is what they’re going to offer to their target market. Some people would gravitate towards their passion, while others would take heed of practicality and offer the people something that’s already in demand. The dilemma here lies in which approach entrepreneurs should take when deciding on a guiding principle for their business.

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