Have you ever taken a moment to think about the visitors coming to your site on a daily basis? For most businesses and brands, web it comes to site traffic and earnings, it’s really just a matter of opening the latest stats reports from Google Analytics and making sure your numbers are continually rising month after month.
However, is that really telling you enough about your audience? Most likely not.
In the world of offline and retail business, it’s much more of a person-to-person experience, and as you see new people coming in through your doors daily, you get to know who your exact customer base is. With online marketing and business, it’s a bit different.Continue Reading »