Do you want more customers, more income, and more profitability? Then, you probably need an excellent marketing strategy. But, strategy without a plan doesn’t bring you the success that you want. So, you will need an excellent marketing plan.
Everything that you do and want to accomplish will require some type of planning activity. Sometimes you simply don’t have a written plan but you make a plan in your mind. Plans are outcomes of planning activities where you address what you need to do to achieve something you want to achieve.