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How to Use Instagram to Get More Business

How to Use Instagram to Get More Business

Instagram has absolutely shattered every marketing playbook developed in the last century. As one of the most popular social media platforms to date, it is an essential addition to any business toolkit. In its 11-year life span, IG has grown to include over one billion users. One.Billion. The marketing potential available is absolutely unheard of […]

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Starting a Business: Should You Be Guided by Passion or Practicality?

Starting a Business- Should You Be Guided by Passion or Practicality

Whenever someone considers becoming an entrepreneur, the first thing they need to consider is what they’re going to offer to their target market. Some people would gravitate towards their passion, while others would take heed of practicality and offer the people something that’s already in demand. The dilemma here lies in which approach entrepreneurs should

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