Choosing an office space for your business can be an extremely important decision for any business. By having a prestigious office location, in the center of the city that your business operates in, will be a great asset to any company.
As your business is itself a brand, it is important that your business stands out from its competitors.
For this reason, it is crucial that the identity of your business is present not just in the products and services it offers, but right through to the office environment. That it connects with the essence of what your business stands for. Brand personality and identity are the emotional connections that your customers have with your business. Research suggests that nearly 90 percent of our purchase decisions are made subconsciously; therefore it is valuable to your business to develop your brand identity across all areas, including your office space.Read More about What Your Office Space Says About Your Business