Looking for new ways to drive sales and expand your customer reach? While digital advertising has experienced an explosion in revenue growth in recent years, there is still a valuable place reserved for offline marketing. Any new business needs to quickly find its feet and find an audience – and the best place to start is with a local focus. Here we will take a look at some of the best ways you can expand your local reach and gain visibility using tried-and-tested offline strategies.
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Corporate blogs are the result of demands from consumers for organizations to be more transparent with their customers. These act as a means of humanizing the corporate act which was once thought to be emotionless and cold. The reason why marketing pundits emphasize on a well-kept and relevant corporate blog is simple: it’s effective in increasing communication and awareness about brand image.
But there are some corporate blogging best practices that you need to follow before you can leverage this marketing tactic. Whether you’re running a B2B or B2C company, there are some rules to follow when it comes to corporate blogging:
To be different from competitors on the market is an essential thing in ensuring prosperous future of your company. So, it is critical to have a clear answer to this question: how your company is different from competitors.
One of the most asked questions from entrepreneurs, when we talk about the differentiation between them and their competitors, is „how I can differentiate when there are too many similarities that I can’t avoid?” If you become different from competitors, the potential customers will choose you instead of them. Because of that, this is an important question you need to answer.
Online businesses are taking over every industry in 2018. There are more online businesses nowadays than in-person businesses, it seems. As more shoppers are leaving the brick-and-mortar world of shopping behind, it’s more important than ever to transition your business online.
If you already have a physical business, you’re in luck. You’ve already done a lot of the hard work that it takes to start a business! All that’s left is taking the next few steps to launching your digital business. Here’s how to transition your physical business online.
Even though you might have the best product or service in the world, if nobody gets to hear about it, you’re not going to make any sales whatsoever. Period. This is where marketing comes in; by getting this part of your business done right, you’ll position yourself as the one who provides answers to people’s problems. If you produce something that’s in high demand, people will almost beg you to take their money – this is how powerful marketing if executed correctly, can be.
Business cards might not be the go-to marketing method for modern businesses today, but they can still be extremely effective for spreading the word about your brand and gaining more exposure.
This is especially true for B2B companies where marketing is often more formal and business-oriented.
Business cards aren’t always the most exciting form of marketing, however, there are several things that you can do to make yours stand out and be more appealing. Here are our top tips for interesting, stand-out business cards that get your customers talking.