Almost everyone has had the experience of seeing a website and wondering what its designers were thinking. Bad graphics, weird color schemes, garbled text and busy designs can doom a site that offers good ecommerce deals and desirable products.
Marketing managers might not appreciate, however, that ecommerce content no-nos go well beyond site design. A vendor that is researching how to set up an ecommerce site needs to go well beyond the common design and text taboos.
Here’s a common list of mistakes made while building online businesses: