Four Simple Rules To Maximize Potential Startup Success

Two of the most common excuses people give when deciding whether to stay at their 9-to-5 job or start their own business are lack of money and fear of failure. How can you maximize potential startup success?

Potential entrepreneurs must be willing to take on a certain level of risk if they want to be successful. Starting your own business can be scary and will test your mettle in ways you never even considered. The one thing you can definitely expect is an unprecedented challenge. This challenge will change your life if the endeavor is successful. The entire process should be viewed as an elaborate game of darts. It is the case because as Mary Kay Ash (of Mary Kay Inc.) once said: “if you don’t know where you’re aiming, you don’t have a goal.” As long as you keep throwing at the bullseye and keep the following four principles in mind, your chances of success will only improve.

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