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Competition

focus on the customers

Small Business Advice: Change Your Focus on the Customers

Business Growth, Market Research / By

I know that you are born to compete with something and everything that you see you want to compare with something yours. But, do you focus your attention on the right things in your small business. The most important thing is to change your focus on the customers.

Now, as an entrepreneur your focus is also to compete, trying to kill the competition. Trying to make the better offer, to make more promotions, to give bigger bonuses…

But everything that I mention here you compare with your main competitors, not with customers and their needs. Because of that you need put your primary focus on the customers.

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22 Questions You Need to Answer For Your Competitors

22 Questions You Need to Answer For Your Competitors

Business Intelligence, Business Planning, Marketing / By

Each entrepreneur wants his business to be alone in the market without competition. But, it is an unrealistic and probably unachievable situation, at least for a more extended period to operate without competitors.

Competition is something that you cannot avoid, regardless of the size of the business or industry and market in which it operates. Even if there is no competition currently, it doesn’t mean it will last forever and will not appear shortly.

You should not be afraid of competition. But, you must implement a strategic and systematic approach to analyzing your competition. After analysis, you will need to use that knowledge in your daily business operations and management of your business.

If you ignore your competition, you will have real problems, manifested through declining market share, lower sales, a decline in the number of customers, and yes, the most significant problems as cash-flow problems. These problems will destroy your business. The fact is that you can not allow yourself to ignore such possible problems.

Because of that, you will always need to ask yourself and answer the following questions related to your competition.

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