competitive advantage

How to Differentiate Yourself?

differentiate yourself

Are you different from your competitors? How you can differentiate yourself?

Are you making something that nobody else is making?

Are you the best in doing what you do?

You need to differentiate yourself from your competition. You need to make something that nobody else is making. You need to be the best.

This is not only about your products and services. One mistake that entrepreneurs make is when they think that their products and services must be different as a one and only thing that differentiate them.

You can differentiate yourself from competitors, and that can be part of your competitive advantage. Your way of communication with your community also can differentiate you and can be valued by your customers. You need to think about that. Start with the question: What’s one most important thing that customers value in me or my business?

Let’s go through a possible process that you, as an entrepreneur, can use to differentiate yourself and your business.

Small Business Advice: Change Your Focus on the Customers

focus on the customers

I know that you are born to compete with something and everything that you see you want to compare with something yours. But, do you focus your attention on the right things in your small business. The most important thing is to change your focus on the customers.

Now, as an entrepreneur your focus is also to compete, trying to kill the competition. Trying to make the better offer, to make more promotions, to give bigger bonuses…

But everything that I mention here you compare with your main competitors, not with customers and their needs. Because of that you need put your primary focus on the customers.

Your Competitive Advantage – Is it Strong Enough?

Your Competitive Advantage - Is it Strong Enough

Your competitive advantage must be something sustainable, something that would allow you to survive for a more extended time. You must recognize this as the act, not only on the paper in your marketing plan.

Maybe you think your competitive advantage is because you sell your products and services at a lower price. However, this is not an advantage if it is a temporary solution to attract new customers because your business can’t continue to sell at that price.

However, suppose you have an innovation in the manufacturing process and appropriate cost management. In that case, you can have a lower cost than the competition, and therefore, you can sell your products at a lower price. That is a competitive advantage for your business.

77 Business Improvements to Improve Your Business in 77 Days

business improvements calendar

Continuous business improvements are the basis for your competitive advantage. The most successful businesses are businesses that are always different today from yesterday, and tomorrow bring something new. So, in such a way they are making today always to be better from yesterday.

In this post, you can find the list of 77 items as possible business improvements that you can use in the next 77 days. Of course, the list is not final. We can go with more possibilities that can bring overall business improvements. However, it is limited to the 77 most important elements for your company to feel the benefits as soon as possible.

Everyday business improvements are the lifeblood of the success of your company. Because of that, I think that you need to take all necessary steps to work on many business improvements as quickly as possible.

You can use all 77 ideas for business improvements all at once, but my recommendation is to use them in the cycles. Start from the first day and finish with the last day, but then go back again from the first day. In such a way, you can have a company that will be much more difficult to be copied for someone else. Just, start with the proposed business improvements.