What is Your Mission Statement?

The mission statement for small businesses is important part in reaching the road to really big entrepreneurial success. However, there are many problems that many entrepreneurs simply ignore or they doesn’t see them.

It seems so simple, but small businesses are so much dependent on this short but important sentence called mission statement.

I do not believe that we can find a company without a formal or non-formal mission statement. At least most of them have a special web page on their website that stated this sentence more as a marketing weapon to attract potential customers.

But, the problem isn’t about having a mission statement on the web site. The problem is more substantial and in large part is based on the following truths:

  • Many mission statements don’t reflect the reality of the business and
  • Importance of the mission statement is underestimated from entrepreneurs.

So, why we need such a statement.

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