It seems so simple, but small businesses are so much dependent on this short but important sentence called mission statement.
I do not believe that we can find a company without a formal or non-formal mission statement. At least most of them have a special web page on their website that stated this sentence more as a marketing weapon to attract potential customers.
But, the problem isn’t about having a mission statement on the web site. The problem is more substantial and in large part is based on the following truths:
- Many mission statements don’t reflect the reality of the business and
- Importance of the mission statement is underestimated from entrepreneurs.
So, why we need such a statement.Read More about What is Your Mission Statement?