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internet marketing

video advertising online

3 Essentials You Need to Know About Online Video Ads

Marketing / By

Advertising is not cheap and deciding how to spend your budget can be stressful; TV, radio, sponsored Facebook and Google ads … what’s the best route? Sure, any great advertising strategy should be well-rounded, but when one medium pulls ahead of the rest, do you invest the bulk of your budget there? Here we will talk about online video ads.

In a recent article, Business Insider reported, “Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats.” In a digital world, consumers are moving to the Internet and the highest ROI is in online video ads; however, if you have zero experience or knowledge on the topic, do not take a shot in the dark. First, there are three foundational factors you need to know.

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web design

5 Tips on How to Spice Up Your Web Design

General / By

Are you having problems with your site’s bounce rate? If you can’t find the culprit that’s causing this, then I suggest that you look at your web design.

No matter where you look at it, a poorly designed website is one of the main reasons people won’t stick around your site (aside from having too many advertisements). It just goes without saying that if you want your visitors to stay with you and like you, you have to make yourself “likable.”

How do you do that? How about spicing up your website!

If you’re new to the whole thing, then here are 5 tips to help you spice up your site:

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online entrepreneur and International Payments

Online Privacy: Become a Trusted Business

Entrepreneurship / By

It should come as no surprise that online privacy is a major concern for internet users. More of our lives are uploaded and distributed online, and that includes your valuable reputation and personal information like credit card numbers and addresses.

The Ponemon Institute, in honor of privacy day, released a study documenting the most trusted companies in terms of user privacy. Mozilla took the number one spot as the most trusted internet company for privacy in 2012.

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Changes You Need to Know to Develop Excellent Online Strategy

Changes You Need to Know to Develop Excellent Online Strategy

Marketing / By

Each entrepreneur must know and be aware that the last 20 years bring tremendous changes in the industry which, perhaps for years or even decades worked in the same traditional way. Today, your online strategy will need to prepare you for tomorrow.

We must accept today, but at the same time to look into the future and as soon as possible to forget the past and the huge number of concepts and strategies that are not applicable in today’s economic conditions.

Before many years Google comes on the stage and brings a completely new way of marketing. That miracle simply changes the market and the overall culture and attitude of the people in the market. The language of businesses before the appearance of Google and now is quite different.

Costly ads cannot cover poor-quality products or poor services offered by companies. Peoples now consult Google, social media, YouTube, and other online services before making the final purchasing decision.

The internet has an increasing role in the business world. The Internet simply becomes the dominant marketing medium in which we are spending the biggest portion of the pie that represents the marketing budget of the companies.

In 2004, Facebook comes on the stage and quickly become larger than the country with the largest number of residents on our planet.

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7 Steps to Improve E-mail Marketing Campaign and Skyrocket Your Sales

7 Steps to Improve E-mail Marketing Campaign and Grow Your Sales

Marketing / By

E-mail marketing is the basis for businesses to engage in communication with potential customers, to increase sales to increase brand recognition, to educate potential customers, to collaborate with potential customers… You need always to improve your e-mail marketing campaign.

In a previous post, we give easy eight steps for designing an effective email marketing campaign for your business.

Here, I will share some ideas about where you can start with your improvements to the email marketing campaign for your small business.

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