3 Essentials You Need to Know About Online Video Ads

Advertising is not cheap and deciding how to spend your budget can be stressful; TV, radio, sponsored Facebook and Google ads … what’s the best route? Sure, any great advertising strategy should be well-rounded, but when one medium pulls ahead of the rest, do you invest the bulk of your budget there? Here we will talk about online video ads.

In a recent article, Business Insider reported, “Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats.” In a digital world, consumers are moving to the Internet and the highest ROI is in online video ads; however, if you have zero experience or knowledge on the topic, do not take a shot in the dark. First, there are three foundational factors you need to know.

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