All companies exist in a specific type of market. The market contains current or potential customers, competitors, and other market players. It is a complex environment that you must research continuously. Because of that here I would like to give you the complete guide to market research you will need to conduct. Marketing has become one of […]
Too many businesses depend on the location where they are located and especially from traffic on that location. A low-traffic location is a location that doesn’t have enough people who would pass over that location. So, if your business success depends on the potential customers’ traffic, you will need to do something related to your marketing.
A marketing plan is one of the most useful tools in the hands of entrepreneurs. Today, you can’t expect that small business will survive without marketing activities. But, the problem is those entrepreneurial possibilities are very big when it comes to different marketing approaches in a small business. What we need is a high-quality marketing plan that will
As I come closer and closer to 2012, I need to start planning my future business steps, or what will need my company to do in 2012. I don’t like classical business plans with too many sections from the books. I don’t like business plans difficult to monitor and implement. This is because I have
Why questions are important for you as an entrepreneur? Can they help you to become a better entrepreneur? I will try to explain this in the next paragraphs. They are something that needs answers, or in the worst cases only encourage us to find answers. Entrepreneurs are people that solve different problems for their business,
Your competitive advantage must be something sustainable, something that would allow you to survive for a more extended time. You must recognize this as the act, not only on the paper in your marketing plan. Maybe you think your competitive advantage is because you sell your products and services at a lower price. However, this