Your Competitive Advantage – Is it Strong Enough?

Your competitive advantage must be something sustainable, something that would allow you to survive for a more extended time. You must recognize this as the act, not only on the paper in your marketing plan.

Maybe you think your competitive advantage is because you sell your products and services at a lower price. However, this is not an advantage if it is a temporary solution to attract new customers because your business can’t continue to sell at that price.

However, suppose you have an innovation in the manufacturing process and appropriate cost management. In that case, you can have a lower cost than the competition, and therefore, you can sell your products at a lower price. That is a competitive advantage for your business.

Read More about Your Competitive Advantage – Is it Strong Enough?

40 Must Do Marketing Advices for Your Small Business

Marketing is a large part of everyday business activities. Sometimes it brings fantastic results, sometimes not. However, we cannot underestimate its value for each small business. There, on the market are thousands or millions of potential customers for your...

How to Implement Extraordinary Marketing Campaigns

If your business is “normal” business, the existence probably will rely on your customers and how much you sell to them. However, selling without marketing cannot be done, or can be done but not in the way as you want. On the other side, marketing...