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Marketing weapons

holiday marketing

Holiday Marketing Tips to Skyrocket Your Small Business on Holidays

If this year’s Super Bowl ads got your creative marketing juices flowing, it’s time to put ideas into action. Not sure where to begin? Consider creating holiday marketing themes based on seasonal holidays to get started.

The year is still young and, with Valentine’s day around the corner, there’s no better time than now to start implementing revenue-boosting campaigns. Whether your business is just getting off the ground or forging full speed ahead, a little inspiration from these brands is sure to help any business flourish.

customer's locations

Two Types of Locations Where Your Customers Are

As an entrepreneur, you will always need to know where your customers are if you want your small business to be always close to them.

The most important person for your small business is your customer.

You probably already know that your customers are the most powerful persons who have the potential to shape and reshape your small business. So, it is logical for you to be as much as possible closer to them. In such a way, you can easily talk with them and help them. In return, you will expect their trust to come to your small business and buy the solutions that your company offer them.

Create Your Marketing Plan With 5 Questions And One Table

Write Better Marketing Plan With 5 Questions And One Table

I found myself several times in the position of formalization of the marketing plan that I think last forever. Writing a better marketing plan from my experience is not a good document with charts and graphs, but the simple roadmap to achieve overall marketing goals.

I write more about this in Dangers When You are Planning Your Business Plan.

The good marketing plan is based on overall business objects transformed in marketing strategy, not on the titles and stories in that titles.

leads database template

Leads Database Template

Previously we have two posts about how to create a leads database and a case study for the cosmetics store that create a leads database. This leads database template will help you to manage your leads and marketing activities related to those leads.

Do you want to know how your marketing efforts bring results to your company? How do your customers respond to your promotional activities? Not everyone wants to be disturbed by your promotional activities. These are important questions for your small business.

create leads database

Case Study – Cosmetic Store Create Leads Database

We will continue with case studies for our cosmetic store, which has its own business blog from earlier posts. This case study is related to the earlier post about how to create a leads database.

Now the entrepreneur of the store wants to start with collecting leads data for the business purpose. So, she needs to create a leads database. Because of that, she starts with one simple MS Excel document with nine different columns:

create sales leads databases

8 Ideas to Help You to Create Your Own Sales Leads Databases

As one of the most important marketing weapons for every small business is to use and maintain different sales leads databases. This is databases where your business will store all collected information about your current and potential customers. But, the question is how to start when you want to create a leads database? What is a leads database? How to build strong leads database to skyrocket your sales numbers?