Pricing Strategy Archives

6 Questions to Create Your Small Business Revenue Model

The revenue model is an important part of your business model because everything that you create in your business model will need to be evaluated through the revenue model.

The success of your business model and the success of your small business often will be based on the success of your revenue model. If your revenue model works, it will generate enough income to cover all the costs that your small business will make, but also will enable you enough profit with which you can finance the future development of your company.

But, in my experience, many entrepreneurs make mistakes when it comes to revenue models even though they have created really respectful other elements of their business model.

Here, I would like to show you how you can build your revenue model using the answers to six important questions.

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pricing strategies and pricing questions

4 Pricing Questions to Help You Choose the Best Strategy

Marketing / By Dragan Sutevski, PhD

Do you find yourself in a position when you don’t know what to do when it comes to choosing the right pricing strategy for your products and services? Probably you have a lot of pricing questions. Don’t panic, it happens to most of the entrepreneurs.

Setting up the right price for your products and services or choosing the right pricing strategy is one of the most sensitive things you need to do in your company. It is normal to have different pricing questions you will need to answer.

If you have the low prices you will leave money on the table and what is more important you risk to lose profitability and a better future for your company. If you set high prices you will start losing some of your current customers.

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How Can You Effectively Compete With Cheaper Competitors

How You Can Effectively Compete With Cheaper Competitors

Pricing / By Dragan Sutevski, PhD

One of the biggest problems for entrepreneurs is the price as the only competitive differentiation from competitors. So, how can you effectively compete with cheaper competitors?

Yes, this is one of the biggest problems, but only for companies without enough knowledge about possible solutions for their pricing strategies. Generally, there can be several things that you, as an entrepreneur, could do if you want to compete with such competitors without losing your profitability rate.

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Your Pricing Strategy vs Value You Are Shipping to Your Customers

Entrepreneurship / By Dragan Sutevski, PhD

Your small business in large part will depend on creating and shipping value to the customers. There are really strong correlations between your ability to create and ship exceptional value to your customers and the success of your small business.

The important thing when we talk about businesses is their pricing strategy, but also their ability to increase prices in order to ensure better profitability for them. Knowing and using different pricing strategies is not enough to ensure that your products and services will sell in enough quantity that will enable your business to make maximum profit. On the other side, what strategy is the most applicable to your small business will depend on other factors.

Here, I want to mention some of these other things that will have a really big effect in choosing and shaping right pricing strategy for your small business.

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5 Pricing Mistakes That You Need to Escape If You Want to Succeed

Pricing / By Dragan Sutevski, PhD

Pricing is a combination of science and art. We cannot focus on science without art or focus on art without science when we are pricing our products and services. So, there are many possibilities to make several pricing mistakes that will cost your company.

Do you think that your price is one of the most critical elements in your business?

Do you know that everything you do in your business impacts your prices while on another side, your prices impact your offers, sales, and value perception of your customers?

Let’s see some of the frequent and most disastrous mistakes that you can make.

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What is Behind the Apple’s Pricing Strategy?

Pricing / By Dragan Sutevski, PhD

Pricing strategy is one of the most important business strategies. The wealth of your business in much will depend on that pricing strategy and customers perception about your prices.

I am Apple’s iPhone user nearly one year, and now I am close to making a decision to buy an iPad. In the same time, my future considerations are first to buy a Mac and after that to transfer my operating system on all my equipment from Windows to Mac.

I don’t know why, but I feel that I am starving for their products. It’s probably connected with their so successful product launch strategy for each of their products.

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