6 Steps to Show Benefits Instead of Features

Features are great, but they can be a bit overwhelming. Benefits are more tangible, so they resonate better with customers. They also help you tell your story – and that’s important for building trust.

Some of the mistakes entrepreneurs make in their marketing efforts are when they focus on showing only the features of their products and services and the features of their business.

However, potential customers don’t want to know the features. They want to know about the benefits that they will gain from your business. So, you will need to show benefits instead of features.

In reality, people don’t care what you or your company do. The only thing that they care about is what you can do for them. Benefits are simply answering the question: What’s In It For Me?

Here is a list of some basic steps you must accomplish to extract the benefits from the list of features that you already have.

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