What are you selling to your customers? Your answer, as the answers of many entrepreneurs, will be your products and services.
Some of you will answer that you are selling the solution to the problems for the target market. It’s the correct answer.
Some of you will answer that you are selling satisfied needs for your customers. That’s also the correct answer.
However, what I see as a possibly dangerous situation for entrepreneurs is that all of these answers have a very tiny view of the real situation in the target market.Read More about What are You Selling to Your Customers?