Tag: Your Customers

Customers are the heart of every small business. We can talk about business plans, systems, processes, procedures, management… But, without customers, all those things are useless, because, at the end of the day, your job as an entrepreneur is to find, attract, acquire, and maintain customers for the business.

Acquiring new customers is not an easy job for you. It is also not a cheap thing to say that you will always easily replace current customers with new ones. So, maintaining your current customers is much easier and more cost-effective for your company.

Many small business owners put all their focus on acquiring new customers forgetting to maintain their existing customers.

Because of that, I want to share some of the basic ideas about what you can make for your current customers in the process of ensuring their high retention rate.