Market Research

Are you looking for ways to maximize the value of your customers? Then, understanding and leveraging customer lifetime value is vital. CLV tells us how much a customer is worth to a business over their time as a customer. It’s essential because it helps companies to focus on retaining more valuable customers longer while working

As an entrepreneur, you may have heard this advice before: “If you can’t reduce churn, you don’t have enough customers.” It’s a common refrain from investors, advisors, and other entrepreneurs who are concerned that if you aren’t reducing customer churn, it could indicate a fundamental business issue. Businesses must understand how to prevent customer turnover

SaaS companies and the vast majority of businesses rely on customers to maintain their bottom line, but revenue seems to be the primary metric most startups focus on. While revenue is the primary reason companies succeed, replacing customers or waning loyalty can tank a business. In the end, emphasizing customer lifetime value will boost all