Pretend for a moment that you’re a customer. You are visiting a website, and you search for the products you want, add them to your cart, and make the purchase. This seems pretty straightforward, right? However, what if it wasn’t?
In some cases, no matter how you spin it, your website isn’t as good as it could be. Your visitors can’t find what they need. They get confused. They abandon their cart at checkout. Finally, they get bored and move on.
Therefore, you need to ask a few questions:
- Can my visitors find what they need?
- Is the checkout process easy?
- Can visitors find support when they need it?
These questions will help you create a user-friendly experience for your customers, which will increase engagement. In this article, we’ll explain more about user engagement and why it matters- as well as some tips for making your website more engaging for your customers.[Read more…] about 4 Reasons Why Website Engagement Matters