Direct Mail

Use of Direct-Mail in Presidential Campaigns Provides Marketing Lessons

The 2012 Presidential Election is now over, but remnants of the Romney/Obama slugfest are probably piled up on your kitchen table. Aids to both candidates said each of their respective campaigns spent nearly twice as much on direct-mail fliers and solicitations than on Internet marketing, according to the Washington Post. There is a simple reason […]

Use of Direct-Mail in Presidential Campaigns Provides Marketing Lessons Read More »