Advertising

Integrate Printed Direct Mailed Advertisements in Your Marketing Strategy

Businesses need to find ways to get their products or services out into homes and businesses. While many companies focus primarily on online marketing now, they shouldn’t negate the effectiveness of a printed and mailed advertising campaign (direct advertising).  Some business owners may think that doing a direct mail campaign has to be difficult. The

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5 Important Considerations for Your PPC (Pay-Per-Click) Budget

How much should you spend on an advertising campaign? That’s a common question many businesses and marketers face, and the answer isn’t always apparent. Sometimes, project goals change, and a company needs to adjust its strategy to remain within budget. To avoid overspending on your PPC campaign, consider these 5 factors to stay on your

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