Are You Maintaining Your Brand? This is Why you Need To!

If you have a business of any sorts, you’ll be familiar with the term “brand equity”.

Not only does the term reverberate around the walls of brand agencies in Sydney, but all those of multinationals and even the smallest of companies as marketing executives set out to distill a brand’s essence and navigate the sometimes treacherous waters of advertising and marketing.

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3 Essentials You Need to Know About Online Video Ads

Advertising is not cheap and deciding how to spend your budget can be stressful; TV, radio, sponsored Facebook and Google ads … what’s the best route? Sure, any great advertising strategy should be well-rounded, but when one medium pulls ahead of...

How To Market Your New Product Effectively

Did you know that every day we come into contact with between 3,000 and 20,000 images related to advertisements and propaganda – so how will your brand or product stand out from the crowd? As a small business or a start-up entrepreneur your name, your brand...

Two Types of Locations Where Your Customers Are

As an entrepreneur, you will always need to know where your customers are if you want your small business to be always close to them. The most important person for your small business is your customer. You probably already know that your customers are the...