The business that does not invest in marketing cannot expect an appropriate level of sales. Because of that, each business has different marketing activities implemented to stimulate sales among existing customers and bring fresh blood into the business through new customers. Because of that, you need a solid marketing plan if you want to succeed.
…15 Questions to Create Your Marketing Plan for the Next YearRead More »
If your business is “normal” business, the existence probably will rely on your customers and how much you sell to them. However, selling without marketing cannot be done, or can be done but not in the way as you want. On the other side, marketing without the last steps, the real marketing campaigns that will attract customers is as something without a head.
If you already have done your homework that means you have a marketing plan, and you:
…How to Implement Extraordinary Marketing CampaignsRead More »
I found myself several times in the position of formalization of the marketing plan that I think last forever. Writing a better marketing plan from my experience is not a good document with charts and graphs, but the simple roadmap to achieve overall marketing goals.
I write more about this in Dangers When You are Planning Your Business Plan.
The good marketing plan is based on overall business objects transformed in marketing strategy, not on the titles and stories in that titles.
…Write Better Marketing Plan With 5 Questions And One TableRead More »
