mission statements

30 Mission Statement Examples to Kickstart Your Business Journey + Templates

Entrepreneur, Startup / By
30 Mission Statement Examples

The important part of each business’s success is the foundation of that business. One of the most fundamental elements that built that foundation is the mission statement.

Let me tell you a story.

I was just starting my own business, and I wanted to create a foundation that would guide my company’s purpose and values. I stumbled upon Starbucks’ mission statement, “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” It was like a lightbulb moment – I realized that a good mission statement could truly capture the essence of a company and set the stage for success.

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What is Your Mission Statement?

General / By
mission statement
The mission statement for small businesses is important part in reaching the road to really big entrepreneurial success. However, there are many problems that many entrepreneurs simply ignore or they doesn’t see them.

It seems so simple, but small businesses are so much dependent on this short but important sentence called mission statement.

I do not believe that we can find a company without a formal or non-formal mission statement. At least most of them have a special web page on their website that stated this sentence more as a marketing weapon to attract potential customers.

But, the problem isn’t about having a mission statement on the web site. The problem is more substantial and in large part is based on the following truths:

  • Many mission statements don’t reflect the reality of the business and
  • Importance of the mission statement is underestimated from entrepreneurs.

So, why we need such a statement.

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