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apple pricing strategy

What is Behind the Apple’s Pricing Strategy?

Pricing strategy is one of the most important business strategies. The wealth of your business in much will depend on that pricing strategy and customers perception about your prices.

I am Apple’s iPhone user nearly one year, and now I am close to making a decision to buy an iPad. In the same time, my future considerations are first to buy a Mac and after that to transfer my operating system on all my equipment from Windows to Mac.

I don’t know why, but I feel that I am starving for their products. It’s probably connected with their so successful product launch strategy for each of their products.

lowering prices

Why Lowering Prices is a Bad Strategy For Your Small Business

Many entrepreneurs in the time of recession think that the best way to increase sales and keep their existing customers is to start lowering their prices. Additionally, many of them are lowering prices to eliminate competition, and to increase revenue and sales. And in many cases, they do that!

However, there are many hidden and visible negative effects on the business when you use such a pricing strategy.